The food supply system is facing over-arching challenges such as climate-change pressures, growing population, human and animal health, and food and food-related waste. From a Food Standards perspective, the focus is on food safety and food security. In other words, food provenance matters. Working with Dr. Naomi Jacobs and Professor Louise Manning at the University of Lancaster we’re exploring how data ethics come to life in new governance models such as Data Foundations, particularly in relation to allergens and how health and food supply chain data combine to support people with access to more information to manage their nutrition.