Business is trusted more than the government and media. This is a really important message for CEOs. 87% of respondents to the Edelman Trust Barometer want stakeholders placed first, rather than shareholders.
Do something for the good of the whole society.
Richard Edelman sent a clear message at Davos "...now is the time for business to step into the void..." The 2020 results demonstrate that the trust framework has morphed as people are increasingly and urgently concerned about their economic position. The businesses that win will be focusing on employee retraining and skilling them up so that they stay relevant and prosperous in the decade ahead.